Shaping what matters
We are a public affairs and policy communications consultancy that combines deep industry knowledge, human intelligence and critical and creative thinking to help organisations navigate complex political and social environments.
Established in 2001, our office in Madrid opened the door to public affairs in Spain. Twenty-five-plus years on, large organisations and teams continue to place their trust in our experience, knowledge and strategic insight to guide them in an ever more complex political and social context.
Our Barcelona office expands on this presence with the same level of attention to detail and local knowledge that we apply to address the needs of all of our clients.

The right direction creates impact
Driving change.
PI helps organisations to understand, navigate and actively shape complex regulatory and political environments on a local, national and European level. We combine strategic intelligence and political and regulatory analysis with public affairs planning and made-to-measure policy communications to help our clients anticipate risks, identify opportunities and effectively engage with decision makers. Our work covers public policy expertise, coalition building and strategic communication, allowing our clients to strengthen their legitimacy, influence public debate and achieve tangible results.
One PI, four markets.
Although each PI office operates within its own policy and market environment, with teams who have seamless knowledge of the local reality, we all share a commitment to transparency, best practices and bespoke solutions designed around the real challenges facing our clients.
Strategy. Focus. Impact
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Expertise and sectors
A more precise perspective.
We analyse the political, institutional and regulatory landscape to analyse risks, identify opportunities and understand how public decisions can affect our clients. By combining institution and stakeholder monitoring, public policy analysis, legislative foresight and stakeholder mapping, we offer a clear and actionable view. Our intelligence allows clients to better understand the context, anticipate changes and take informed decisions.
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A more precise perspective.
We analyse the political, institutional and regulatory landscape to analyse risks, identify opportunities and understand how public decisions can affect our clients. By combining institution and stakeholder monitoring, public policy analysis, legislative foresight and stakeholder mapping, we offer a clear and actionable view. Our intelligence allows clients to better understand the context, anticipate changes and take informed decisions.
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Expertise and sectorsCreating impact where it matters most
We work across a broad range of sectors, helping organisations navigate change and create lasting impact.
Offices
PI’s offices are located across Europe to serve different markets: Madrid and Barcelona for Spain; Brussels for the EU and Belgium; and Lisbon for Portugal. The perspective provided by this configuration is further enhanced by local teams who have the in-depth knowledge of the realities where they work.
Discover the different marketsBuilding on trust
We pride ourselves on complying with strict codes of conduct and transparency that ensure the highest ethical standards in our interactions, while also contributing to the development of the main professional associations of our field. We belong to the following organisations:





The PI-Way
Our way of working amalgamates critical thinking, evidence, collaboration and practical delivery. It is built on a proven methodology that we systematically apply to every project:
From strategy to action
Our multidisciplinary team combines expertise across different markets and professional fields to provide a more comprehensive strategic perspective, helping clients navigate regulatory, social, and political challenges.


























